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Insadong Caricatures: A Smile Only You Recognize | Beautiful Caricature

Beautiful Caricature's illustrated cat logo.
Welcome to Beautiful Caricature.

Everyone has a different smile and a different way of expressing themselves. And, interestingly, our expressions seem to change a little depending on who we are with: the smile we share with a partner, the face we make while joking with friends, or the relaxed laughter we save for family.

Drawing caricatures at Ssamziegil in Insadong, we enjoy meeting all those different expressions and personalities. Today, we would like to share how those little details find their way into a portrait.

The special expressions couples share

When couples sit side by side for a caricature, each pair brings a different mood. Some laugh and tease each other, while others smile a little shyly. Even if you tend to make the same face for photographs, the expression that appears naturally beside your partner can be quite different.

A colorful caricature of a smiling couple.
The couple holding their finished caricature.
Another couple's colorful portrait with Korean scenery.
Two guests holding their couple portrait in the studio.
Two couples and the expressions captured in their portraits.

Our artists bring out those individual features and charms in the drawing. Looking at the finished portrait and laughing, “That's the face you always make!” is part of the fun of having a couple caricature drawn.

The easy smiles that come with family

Families bring a different atmosphere again. Children watch the drawing with curiosity, while parents sometimes seem even more eager to see how their child will appear on paper. Perhaps because family members know each other's faces so well, they notice the smallest details right away.

A colorful family caricature featuring three people.
A family holding their finished drawing.
A colorful caricature of four family members.
Familiar family features and individual personalities, together in one picture.

“That looks just like Mum when she smiles!” Hearing comments like that makes us smile, too. A family may share certain features, but when each person's different expression and charm comes together on one page, the result captures a mood that belongs only to them.

A portrait that is special even when you come alone

More people come for a solo caricature than you might expect. Some discover the studio while exploring Insadong; others come because they want a drawing just for themselves. One person's bright grin may be their most charming expression, while another looks most themselves with a small, quiet smile.

A child's colorful portrait.
A child holding the finished portrait.
An individual caricature with a short dark hairstyle.
A guest holding the individual portrait.
Individual portraits and the guests who inspired them.

A solo caricature has its own appeal: you are the focus of the entire drawing. It is also fun to discover a feature of your face that you had not really noticed before.

Even the same expression makes a different picture

The pleasure of caricature goes beyond simply reproducing a face. Smiling eyes, a slightly lifted corner of the mouth, a natural hairstyle: finding and drawing those personal details is part of what makes each portrait special. Couples, families and solo visitors all have their own atmosphere, even when they make a similar expression. No two finished pictures can be exactly the same.

A colorful portrait of two guests with distinctive hairstyles.
Two guests holding their finished portrait in the studio.
A colorful portrait of two smiling guests.
Two guests smiling together in a photograph.
Different faces, different smiles, and a drawing of their own.

If someone important to you cannot come along, we can also draw from a photograph on your phone. Bring a picture showing an expression you love.

What expression would you like to remember this autumn?

The cool autumn air makes this a lovely season for a slow walk through Insadong. Stop by during a date, a family outing or some time on your own. Seeing even a familiar face in a drawing can reveal another side of its charm.

A caricature of two guests, one wearing a hat.
The guests holding the portrait of themselves.
The Beautiful Caricature studio on the second floor of Ssamziegil in Insadong.
A portrait to remember the day, and our studio in Ssamziegil.

We hope that when you take the picture out again, it brings back not only the day's expression but the happy time around it. This autumn, visit Beautiful Caricature in Insadong and let us capture who you are today. What expression would you choose for your portrait?

Visit Beautiful Caricature, Insadong Ssamziegil

  • Studio: Beautiful Caricature, Insadong Ssamziegil branch (뷰티풀캐리커쳐 인사동쌈지길점)
  • Address: 2nd floor, Ssamziegil entrance, 44 Insadong-gil, Jongno-gu, Seoul, South Korea (서울 종로구 인사동길 44 쌈지길 입구 2층)
  • Getting here: approximately 3–5 minutes on foot from Anguk Station, Exit 6.
  • Opening hours shared in October 2026: 10:30–20:30; closed on the day of Seollal and the day of Chuseok. Please confirm before you visit.
  • You will find us on the 2nd floor of Ssamziegil. Checking NAVER Place and reserving ahead can make your visit easier.

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